Our sustainability journey

Coca-Cola HBC

Every point is a choice on our journey toward sustainability. That is why, globally, we have set out to become a sustainable company in every respect: from reducing emissions and managing resources responsibly to supporting our employees, partners, and the communities in which we operate.

We are honored to remain global leaders in sustainability in the beverage industry in 2024.

For the eighth time, we have been recognized as the most sustainable beverage company in the world in the Dow Jones Best-in-Class Indices.

What keeps us on the right track? An evolving business model and a sustainability strategy that guides us step by step.

Our journey to sustainability:

• 2006
  - First step: we committed to reducing emissions.

• 2010
  - We set our direction with a clear strategy.
  - Sustainability became part of how we think about business.

• 2016
  - We said yes to science.
  - And we adopted climate targets validated by experts – Science Based Targets.

• 2018
  Mission 2025 was born:
  - An ambitious plan for climate, water, packaging, ingredients, nutrition, and communities.
  - Not just words. But actions. With milestones. With impact.

• 2021
  - We set ourselves one of the most ambitious goals: NetZero by 2040. Across the entire value chain. No exceptions.

• 2022
  - We chose to be among the first companies to have a positive impact on biodiversity.

• 2023
  - We opened a new chapter in Egypt, integrated into our sustainability strategy.
  - We launched the Coca-Cola HBC Foundation to further support communities.

• 2025
  - Our NetZero goal is officially validated.
  - We publish our first Sustainability Statement under the new European directive.

The directions we are moving forward in, responsibly, with real impact, point by point

At group level, our sustainability strategy focuses on seven key areas:
climate, packaging, water, ingredients, nutrition, people and communities, biodiversity.

This vision is also reflected in Romania, where we act responsibly throughout the entire value chain:

• We reduce our carbon footprint by streamlining processes and using green energy;
  
  
• We invest in the circular economy by promoting separate collection and sustainable packaging (such as rPET);
  
  
• We use water carefully and contribute to the conservation of local sources through dedicated projects;
  
  
• We support young people in finding their direction, developing their skills and confidence to move forward;
  
  
• We get involved in communities, alongside NGOs, teachers, social entrepreneurs and volunteers;
  
  
• We promote diversity and inclusion in everything we do, at every level of the company.

And we continue on our journey. Because this journey has no end. It only has steps forward.

The Coca-Cola Company

As a company for everyone, we are motivated by the goal of refreshing the world and making a difference. We are committed to growing our business in ways that lead to positive change in people's lives, in communities, and for our planet, by doing business the right way. By becoming a better company, we can help build a stronger and more sustainable future for us all.

Learn more about our progress here