In partnership with
GLOVO
In partnership with
GLOVO
Orders from the app, turned into packages for vulnerable families.
In April 2025, Coca-Cola and Glovo set out together with a clear goal: to turn every order into a gesture of support for vulnerable families.
The mechanism was simple, but with a lot of power behind it: for every Glovo order containing a Coca-Cola product, 0.5 lei went directly to SOS Children’s Villages.
In April 2025, Coca-Cola and Glovo set out together with a clear goal: to turn every order into a gesture of support for vulnerable families.
The mechanism was simple, but with a lot of power behind it: for every Glovo order containing a Coca-Cola product, 0.5 lei went directly to SOS Children’s Villages.
The campaign took place simultaneously in Bulgaria, Croatia and Serbia, all with the same NGO partner and the same mission: to support families in need.
In Romania, this support translated into 17,500 food parcels, prepared and distributed in six months to families in need.
Glovo used the Glovo Access platform to bring the NGO and beneficiaries closer together. Users saw the messages directly in the app, were invited to choose the participating products and knew exactly where their support was going.
Glovo used the Glovo Access platform to bring the NGO and beneficiaries closer together. Users saw the messages directly in the app, were invited to choose the participating products and knew exactly where their support was going.
Beyond donations, the project brought direct involvement: volunteers from the Coca-Cola and Glovo teams helped prepare the packages and organised both Easter decoration workshops and lunches with the beneficiaries.
